The MSc in User Experience Design is a 16- to 20-month degree program that will be targeted to students who have recently completed an undergraduate degree. The proposed program will be distinguished by offering students an enriched experiential learning experience, providing them with the chance to engage directly with clients. Students in the program will choose between a 16-month (four terms) project stream or a 20-month (five terms) co-operative education stream. It is anticipated that graduates will be ready to enter the workforce and immediately apply their expertise to organizations in need of the knowledge, skills, and attitudes developed through the program. In addition to being a unique program offering in the province, the MSc-UX program will also bolster the graduate offerings at the Brantford campus and contribute to the growing number of wider employment-based programs being offered at the university.