The Master of Social Media Communication in Online Creators equips learners with the essential knowledge and skills to thrive in the fast-growing global Creator and Influencer Economies. The program blends cutting-edge research with industry-ready best practices, focusing on strategies for harnessing social media platforms, business models, and algorithms to inform, advocate, influence, entertain, and make an impact. As the first program of its kind in Canada, offered entirely online, it caters to a diverse range of learners, including aspiring creators, recent graduates, non-profit professionals, and public and private sector employees. Learners will refine their storytelling, design, and advocacy skills and be immersed in business and marketing training that spans the full spectrum of creator needs from content management and creative entrepreneurship to AI and emerging technologies.

Key topics include: Content development, management, and promotion; AI and emerging technologies for creators; Monetization, scaling, and growth-hacking strategies; Entrepreneurial and nonprofit dealmaking and funding approaches; Diversity and authenticity in digital production; Community collaboration and content co-creation; Impact assessment of digital storytelling and campaigns; Legal, policy, and regulatory considerations for online creators