The proposed Master of Marketing (MMKG) program is designed to prepare individuals to seek and obtain meaningful employment in marketing positions, whether in private, public or non-profit organizations.  The one-year, 3-term program emphasizes strategic and analytical topics needed to generate insights and solutions to today’s challenging marketing environment, including strategic planning, consumer behavior, brand management, marketing research & analytics, and digital marketing. Students are challenged to consider both theoretical and applied perspectives, with a capstone project spanning terms 2 and 3. While teaching hands-on skills necessary for initial employment, the ultimate goal is to create creative thinkers and leaders in marketing for the modern world.