Ryerson University’s Master’s in Digital Media (MDM) program is designed to incubate transformative ideas, to increase development and to prepare highly qualified personnel for a growth industry. The proposed program will be offered as a 12-month, project-focused, professional master’s degree. The MDM graduate, while demonstrating expertise in one area, will be able to work effectively within all three strands – art/design, technology, and entrepreneurship/business – and speak the language of each. Additionally, graduates will become multidisciplinary, team-focused and collaborative, industry-facing, highly qualified personnel able to prototype and innovate. They will be passionate, confident and disciplined, and able to leverage their real world experience.